$25 / $15 for Artist Trust members (email email@example.com for member code)
*Open to artists of all disciplines and career stages
Need-based and Filipinx scholarships available by request.
Led by Ira Gardner, photographer and career-planning instructor, this workshop will help you develop an effective communications strategy for yourself and your work. Students will explore the basics of branding, including brand archetypes, logos, and typefaces, and how to use your online presence to build a platform and successfully promote yourself and your work.
Topics covered include:
How to develop a comprehensive marketing plan
How to choose words that describe your work
How logos and typefaces communicate your brand
How to use your website, social media, and email to promote your work
Brand archetypes and the psychological factors that impact buyer behavior
Personal productivity tools for customer relationship management
Ira Gardner has been a full-time professional photographer since 1989 and has been teaching career planning and portfolio development for photographers for 19 years at Spokane Falls Community College. From 1994 to 2005 Ira worked with photographers and graphic designers all over the country as a business management software developer and consultant. He is currently a member of the Richmond Artist Collective.
All Disciplines, Artists with Disabilities, Arts-Related, Craft, Dance, Design, Emerging Fields & Cross-Disciplinary, Film/Media Arts, Folk/Traditional Arts, Literary Arts, Multidisciplinary Arts, Music, Performing Arts, Photography, Public Art, Theater, Visual Arts, Non-Profit Orgs.