$40 / $30 At Members
The Artist Trust membership program is an easy way for artists to stay connected with Artist Trust and support our ongoing work with artists. Membership strengthens Artist Trust’s ability to serve Washington State arts communities while providing members with discounts and early access to programs and events, an exclusive monthly membership e-newsletter, and retail discounts.
ABOUT THIS WORKSHOP
When most of us think about marketing, we think about tactics: things like social media, advertising, and PR. But behind every successful marketing effort is a strategy that defines what you’re trying to do and how you intend to do it.
In this two-hour workshop, we’ll introduce the fundamentals of marketing strategy and how they apply to your artistic practice. Our goal will be to simplify the core concepts and present them in ways that are easy to understand, remember, and use.
*Open for artists of all disciplines at all career stages.
At the end of this workshop you’ll come away with a practical understanding of these key ideas:
- What is marketing and how does it work?
- What are your goals and how do you measure success?
- How do you define your audience?
- What’s so powerful about stories and storytelling?
- Why do people buy what they buy?
Partial need-based, Filipinx, and Latinx scholarships are available by request.
REFUNDS & CANCELLATIONS
Artist Trust reserves the right to cancel any program. If cancelled, a full refund will be applied. A full refund can also be received if requested 7 days before the event. Please contact the Program Coordinator if you have any questions regarding specific content of the workshop.
Email Program Coordinator Zach Frimmel for questions about member codes, scholarship inquiries, accessibility, or workshop details.
Michael Megalli is the founder of indie.biz, a new online platform that makes it easier for anyone to successfully plan, launch and run their own business. Michael’s an entrepreneur and business leader with 20 years of experience helping organizations build powerful brands. Now he’s dedicated to helping people start and run great independent companies. Prior to starting the company 3 years ago, he was Senior Director of Brand Strategy for Microsoft and he still works with clients on brand strategy through his consultancy, The Djinn Dept. He’s also the host of The Age of Independents (iTunes | Soundcloud) the new podcast from indie.biz.
All Disciplines, Artists with Disabilities, Arts-Related, Craft, Dance, Design, Emerging Fields & Cross-Disciplinary, Film/Media Arts, Folk/Traditional Arts, Literary Arts, Multidisciplinary Arts, Music, Performing Arts, Photography, Public Art, Theater, Visual Arts, Non-Profit Orgs.