For Artists / Opportunities

Tacoma Art Museum, Tacoma / Seeks Media and Public Relations Manager

Submission fee


Reports to: Director of Marketing and Communication
Department: Marketing and Communication
Position Type: Full-time, Hourly, Non-Exempt
Salary Range: $19.23–22.12/hour DOE
Benefits: Eligible

Job Summary:

The Media and Public Relations Manager will carry the dynamic voice of the museum, positioning TAM as the premier art organization in Tacoma and throughout Puget Sound. She/he is responsible for writing and assisting in the development and implementation of primary written communication and public relations and media messages; assisting with creating and maintaining writing and messaging standards (and brand) for the museum staff, volunteers and members; and developing written materials to be shared with the public. She/he will also cultivate and sustain positive relations with local and regional media and community partners.


- Develop, review, and enhance content for print, electronic and social media to communicate information to members, volunteers, and parents
- Pitch/promote museum activities and exhibitions to local, regional, and national media
- Create or modify writing style guidelines for all-staff and provide guidance to staff as needed for public content
- Assist with development and implementation all of the museum’s PR strategies as directed
- Generate news releases and communicate to media vendors
- Prep and provide talking points to appropriate staff for interviews across all media formats, and assist with the development of message maps
- Works closely with the department director and the Executive Director as the museum’s crisis communication coordinator
- Serves as co-liaison to the Tacoma Museum District (TMD), along with the department Director
- Serves as department liaison to the curatorial committee, attending all meetings
- Coordinator of department learning opportunities with local universities (PLU, UPS, UW, TESC, TCC, Bates, and Pierce College)
- Lead efforts to integrate video into our press and PR opportunities with local colleges
- Work with TAM’s manager of online content and analytics
- Work closely with department leadership on advertisement purchasing decisions
- Works with department leadership to plan engagement in Development, Education, and Curatorial/Communication meetings
- Track, monitor, and evaluate PR strategies and media impressions
- Build and expand media contacts and raise visibility of museum in the community
- Work with departments to identify ways to use messaging to drive attendance and increase revenue
- Proofing and editing of all written materials before public distribution or publishing
- Support marketing and public relations efforts through research and analysis
- Coordinate press tours and invitations in advance of new exhibition openings
- Accept additional duties and responsibilities as directed

Required Skills/Competencies:

- Bachelors’ degree or higher in communication, media relations, or a related field with 10 years collective experience
- Confident communicator with solid verbal and written skills
- Comfort working with high-profile leaders and community officials
- Solid organizational and planning skills
- Ability to manage confidential information
- Effective in high-stress and deadline situations
- Understanding of media platforms and how to leverage them for networking, building publicity, and garnering press
- Collaborative work style and ability to work well within a Marketing and Communication team
- Effective leader even if not a project or team leader
- Analyze and interpret media data (market share, impressions)
- High competency in Microsoft suite
- The qualified candidate must be committed to the museum’s brand personality: innovative, passionate, civic-minded, gracious, and approachable.
- Travel, Working Conditions, and Physical Environment

The essential physical requirements of this position include:

- Ability to lift objects (up to 25 pounds) and perform other similar actions during the course of the workday.
- Continuously exchange information through listening and talking with staff, volunteers, and individuals in the community.
- Negligible local travel, less than 5% of work hours.

To Apply:

Please email a succinct cover letter and resume to

Include “PR Manager: First Name_Last Name” in subject line.
No phone inquiries, please.
Resume review will begin immediately. Position is open until filled.

Tacoma Art Museum is an Equal Opportunity Employer

Tacoma Art Museum strongly encourages applicants from members of groups underrepresented in careers related to museums and the visual arts.

Eligible media

All Disciplines, Arts-Related