Art Marketing Strategy / Seattle

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ABOUT THIS WORKSHOP
When most of us think about marketing, we think about tactics: things like social media, advertising, and PR. But behind every successful marketing effort is a strategy that defines what you’re trying to do and how you intend to do it.

In this two-hour workshop, we’ll introduce the fundamentals of marketing strategy and how they apply to your artistic practice. Our goal will be to simplify the core concepts and present them in ways that are easy to understand, remember, and use.

*Open for artists of all disciplines at all career stages.

TAKEAWAYS
At the end of this workshop you’ll come away with a practical understanding of these key ideas:
– What is marketing and how does it work?
– What are your goals and how do you measure success?
– How do you define your audience?
– What’s so powerful about stories and storytelling?
– Why do people buy what they buy?

Partial need-based, Filipinx, and Latinx scholarships are available by request.

REFUNDS & CANCELLATIONS
Artist Trust reserves the right to cancel any program. If cancelled, a full refund will be applied. A full refund can also be received if requested 7 days before the event. Please contact the Program Coordinator if you have any questions regarding specific content of the workshop.

HAVE QUESTIONS?
Email Program Coordinator Zach Frimmel for questions about member codes, scholarship inquiries, accessibility, or workshop details.

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