Marketing Director at NAAM / Employment

September 8, 2023

Organization Name: Northwest African American Museum

Organization Location: Seattle, WA

Type: Employment

Fee: Free


Targeted Starting Salary: $60,000 – $85,000/yr
Application period for vacancy : Open until filled

Marketing Director

The Northwest African American Museum (NAAM) is a regionally prestigious institution that deeply matters to people as a remarkable, visionary, and relevant space where we open minds and change lives through African American history, art, and culture. Since opening in 2008, hundreds of thousands of visitors have come to the museum to view our permanent and rotating exhibitions, participate in dynamic public programs, or take part in private events. Located within Seattle’s Central District, NAAM is a premier African American museum in the Pacific Northwest region. Our institutional values are:

RESPECT: We value mutual respect in all our interactions.
DIVERSITY: We value creating a safe place for bold and meaningful exploration of diverse viewpoints with—and within communities of African descent.
LEARNING: We value education and learning as powerful lifelong tools for engagement, growth, and vitality, and we seek to infuse learning opportunities in all museum activities.
PARTNERSHIP: We value working in partnership with others to foster exchange with the community.
EXCELLENCE: We value the highest professional museum practices and standards of excellence.
INCLUSION: We value multigenerational and multicultural inclusion and provide an accessible experience.

We are seeking a dynamic, creative, and experienced professional to manage marketing, public relations, communications, and media relations, as well as collaboratively support museum operations. Qualified candidates will have demonstrated success in marketing strategies and a commitment to public engagement, strong interpersonal communications, and leadership skills. This professional is an enthusiastic advocate for the Museum. The Marketing Director reports to the Museum’s President & CEO.

What you will do as the Marketing Director:


Lead general marketing for all museum programs, exhibitions, and events
Produce and coordinate all marketing materials
Provide leadership in developing, managing, and conveying the museum’s identity and mission through multimedia channels
Lead the marketing vision of the museum that all marketing is organized, intentional, effective, and sustainable
Develop and manage internal style guides, publication tools, and branding
Create, gather, and edit the content for publications
Lead the online and traditional media strategies (messaging, implementation, and analysis)

Public Relations

Serve as a leading spokesperson to the media and broader community about the museum, along with the President & CEO
Promote the museum’s collection, programs, activities, exhibitions, and facilities to local, national, and international media
Maintain positive relations with media and directs the positive brand of the museum
Build ongoing public interest and support for the museum
Communicate with the museum’s external audiences, along with the President & CEO
Oversee the execution of the museum’s marketing and communications initiatives to drive public engagement
Maintain and improve media contacts and outreach functions
Respond to press inquiries, arrange interviews, develop story lines and articles
Develop and coordinate ongoing publicity and media relations strategy to present a positive, professional, and consistent image to museum stakeholders, the industry and the general public


Oversee the museum’s brand and messaging, and internal and external communication strategies
Lead copywriting for press releases, marketing materials, graphics, and other forms of media outreach
Facilitate audience and visitor growth in support of the museum’s mission and goals by managing all outgoing and incoming communication
Provide all content and project management for all museum publications to ensure a smooth transition to print or exhibition of this information

Social Media & Website

Thoughtfully position the museum as an active participant in all relevant social media platforms by facilitating the museum’s social media platforms
Manage the museum’s website content and technical operations

Audience and Institutional Research

Track attendance metrics and data, evaluates visitor satisfaction and trends
Provide data-driven leadership to improve museum outcomes

Creative and Graphic Design

Guide the creative development aspects involved across campaigns, including visuals, museum commercials and multimedia projects
Guide and support videography and photography work of the museum
Produce high quality graphic designs, flyers, and marketing/media content for the museum

Museum Operations

Work collaboratively with the Operations Director and Department to support Front of House operations and promote the facility rentals program.

What You Bring:

Bachelor’s degree from an accredited institution in a relevant field of study; preference will be given to candidates with a Master’s degree
Demonstrated written, oral, interpersonal, and communication skills (including editing ability), Strong computer skills with MS Office Suite, Google and other software systems
Exceptional organizational skills, with the ability to meet deadlines and manage multiple projects simultaneously
Experience with managing staff, volunteers, and educational projects
Available to work evenings and weekends
Seven years’ experience in a related field
Demonstrated knowledge in planning and conducting marketing and communications campaigns
Demonstrated knowledge of brand management
Must be able to work effectively with a wide range of constituencies in a diverse community
A deep knowledge, passion, and appreciation for African American history and culture
A demonstrated commitment to accuracy and attention to detail
Strong ability to be creative and think critically
Self-starter with strong organizational skills
Ability to multitask and meet deadlines

What we offer:

NAAM offers a generous benefits package for you to thrive

Company paid health, vision, and dental
Relocation reimbursement (if applicable)
A variety of paid vacation, personal, and holiday days
A flexible work schedule and remote work with approval
Working with a diverse and inclusive community of belonging, where you are empowered to bring your ideas to the table and act
Full support to expand your skills, enhance your expertise, and maximize your potential along your career journey

If this sounds like you, please apply online at Please include title of job applying for, cover letter, and resume. We look forward to hearing from you.

Equal Opportunity Employer

The Northwest African American Museum provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.

Opportunity Website

EmploymentFree To ApplyFTESeattle