Making Waves – A Guide to Cultural Strategy

by | Dec 12, 2018

Making Waves: A Guide to Cultural Strategy from The Culture Group explains the concept of cultural strategy—how it works, and why it matters. We include historical and contemporary examples to bring the theories and concepts to life, and offer practical steps for initiating and deploying cultural strategy. This reference guide is now available to advocacy organizations, foundations, organizers, and artist activists who want to effectively integrate these practices into their social change work. We can arrange for bulk orders of the book as well as presentations based on materials from the guidebook as a training for advocacy organizations, foundations, funder affinity groups, and others interested in learning more about cultural strategy for social change. Please contact

The Culture Group is a collaboration of social change experts and creative producers who believe that cultural change is essential to social change. Functioning as a pop-up think tank, The Culture Group joined together from 2010-2013 to advance progressive change through expansive, strategic, and values-driven cultural organizing. The Culture Group facilitates the coordination of cultural producers and artists, progressive organizers, and thought leaders in cultural campaigns; conducts research and evaluation; and promotes the value of cultural strategies in making change.

The Culture Group is a project of Air Traffic Control, and was founded by Jeff Chang, Ian Inaba, Alexis McGill Johnson, Brian Komar, Liz Manne, Erin Potts, Favianna Rodriguez, Yosi Sergant, and Jessy Tolkan.

For more information about The Culture Group, please contact Erin Potts /

Link to “Making Waves” PDF:

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